Obehi
IMARENEZOR's
Social MediaPortfolio
Obehi Imarenezor is an entertainment journalist and social media strategist who specializes in journalism, editorial, digital marketing, management and content production. Obehi strategizes creative concepts for entertainment, fashion, film, music, tech, and television brands.
US WEEKLY
Us Weekly is a leading pop culture resource covering entertainment, style, beauty and healthy lifestyle, all through the lens of celebrity.
As a Social Media Editor for Us Weekly, I support the daily output of content cross platform and drivietraffic back to usmagazine.com, contribute to the increase of Us Weekly’s Instagram following, and produce original content for the brand.
E! NEWS
E! News is the number one entertainment brand on social and the source for entertainment and celebrity news.
At E! News, I generated content for company social accounts, implemented social media strategies and communications campaigns, developed content plans, and managed trends and sentiment for the brand.
cOMMUNITY MANAGEMENT
The E! News voice can be described as fun, quirky, enthusiastic, whimsical, and personable. Here are some examples of my responses using E! News' tone of voice while interacting with the brand's audience.
Social
Strategy
The goal for Met Gala content was to lead the pop culture conversation by curating the best looks/moments people want to see before, during, and after the red carpet. I decided to lead the conversation on social by posting a carousel of iconic pink moments from previous years followed by a call to action caption to prompt an immediate response from E!'s Instagram followers. This strategy resulted in the post receiving one of the highest organic audience engagement for E!'s Met Gala (lead-in) content reaching 1 million people.
Social
Strategy
Mother's Day is an example of a national holiday that's celebrated by most brands on social media. Because of this, it was important to me to think of an engaging and creative narrative that would set E! News apart from the brand's competitors and increase overall engagements cross-platform.
Instead of simply posting celebrity mothers pictured with their children, I decided to add a unique fashion element that ANY mother can relate to. The post I curated of moms "twinning" with their children was one of E!'s top performing Mother's Day posts reaching nearly 2 million people.
BET
NETWORKS
The hit show Sistas was my most successful account I worked on at BET Networks. I was able to grow the Sistas Instagram audience by 51% over 5 months, from 85k to 128k in S2, and from 128k to 184k + in S3.
I increased Sistas Twitter following by 50% from 7k to 14k in S2, and from 14k to 26.8k+ in S3 using upfront strategy such as social campaigns, activations, community management, content calendars and brand/influencer partnerships.
One of our most successful social campaigns I created was titled, "WWYD?" where I'd take moments from the show and ask the Sistas audience "What Would You Do?" in order to drive conversation and allow fans to engage with one another by discussing what they would do if they were in a character's shoes or scenario.
During my time at Trailer Park Group , BET was our top client. In addition to managing the official BET Networks account, I managed and strategized all of BET's streaming/ awards show accounts such as The Oval, Twenties, Ruthless, Sistas, Celebrity Family Feud, and the NAACP Image awards.
BET Networks social media channels serve as a safe space for black culture, conversation, and content.
Amazon-owned Amp is a live radio streaming app. But rather than competing with your local FM station, the app has its sights set on handing you the mic. On Amp, you listen to user-created radio stations, rather than the big name broadcasters. And yes, that means that you can create your own radio station as well.
“Song Wars” is a timed segment I wrote, shot, and produced that calls for artists to select their favorite tracks from a list of iconic songs presented in a “this or that” format. Watch and see which songs are these artists’ top picks!
AMAZON MUSIC/AMP
COCO JONES
tINASHE
kALIII
I served as a digital news reporter/writer for BET Networks’ entertainment news show ‘BET Breaks’. I pitched, wrote, and delivered daily celebrity news reports for the TV mini series. My episodes also aired in sub-saharan African countries on BET Africa.
“Amp on the Street” is an interactive series I shot, edited, and produced for Amp’s social channels. I served as a host delivering man-on-the-street style interviews in Hollywood, California. “Amp on the Street” episodes received over 10 million views on TikTok.
Digital News Reporting
BET bREAKS
amp on the street
Social Producing
On behalf of the entertainment marketing and content production company, Trailer Park Group, I captured and produced Instagram stories at the South Side Season 2 premiere event, hosted by TPG's client HBO Max.
BeautyCon is an event where celebrities, influencers, makeup artists and more celebrate their love for beauty. My goal was to give my audience a glimpse of what takes place at BeautyCon through interactive Instagram stories while making them feel like they attended the event.
Crown apple /
Joe fresh goods
While covering NBA All-Star Weekend, my goal was to diversify VIBE Magazine's social media content while also exposing the brand's followers to some of the fun and interactive charity events happening outside of the basketball game.
South by Southwest is an annual conglomeration of parallel film, interactive media, and music festivals and conferences organized jointly that take place in mid-March in Austin, Texas, United States. My goal was to capture social content and while celebrating the convergence of tech, film, music, and culture.